The Story Behind Our Honey Rum Liqueur

The Story Behind Our Honey Rum Liqueur

People sometimes assume Honey Rum Liqueur was a planned addition to the range. It wasn't, not really. Here's how it actually came about.

Where the idea came from

We were on holiday in Tenerife when we came across Ron Miel, a local honey-infused rum. We couldn't stop thinking about it, and decided we wanted our own version back home.

What it's built on

We start with our Bourbon Cask aged Gold Rum, a robust, oak-soaked spirit, and blend in organic Mexican honey. The honey brings real depth rather than just sweetness, and the cask ageing underneath gives it caramel and toffee notes that the honey sits well against.

How it landed

We released the first batch of 200 bottles in late 2022, and they sold out within 48 hours, our fastest-selling release that year. We didn't expect that, and it's still the thing that convinced us a honey rum liqueur was worth keeping in the range permanently.

How to drink it

Neat, over ice, or as the base for something like a hot toddy or an espresso martini. Our Honey Rum Liqueur is built to be approachable, including for people who don't usually reach for rum.

Please drink responsibly.